Squarespace Redesign & Optimisation
Your business has evolved.
Your website should too.
You’ve built something solid. Your reputation is strong. Your services have evolved.
But your website? It’s still telling the story of where you were a few years ago.
A strategic Squarespace redesign isn’t simply about making things look prettier. It’s about making your value clearer, your messaging stronger and the decision to work with you easier.
Every redesign is personally handled by Kati, a Perth-based Squarespace Expert working with established businesses across Australia, the US and the UK.
From the initial review through to launch, you’ll work directly with the person designing and building your website - ensuring clarity, consistency and close attention to detail throughout.
Official Squarespace Expert
10+
YEARS EXPERIENCE
500+
WEBSITES DESIGNED WORLDWIDE
180+
5* REVIEWS ACROSS PLATFORMS
Is your website holding your business back?
This Squarespace redesign service may be the right fit if:
You built the website yourself and it did the job at the time, but it no longer reflects the quality of your work
You hesitate slightly before sending someone your website link
Your business has rebranded or evolved and your online presence needs to catch up
You have strong content buried under a design that isn’t doing it justice
Visitors struggle to understand your services or know what to do next
You’re an established business ready for a website that matches your current level
The right redesign identifies what is still working, fixes what isn’t and gives your business a stronger platform for what comes next.
Keep what works.
Rebuild what's holding you back.
Choose between a focused visual refresh or a complete strategic redesign, depending on how much needs to change.
Refresh
Best for a structurally sound website where the content and functionality still work, but the design no longer reflects the business.
- Up to five existing pages visually refreshed
- Existing pages, content and functionality retained
- Typography, colours, imagery and layouts refined
- Navigation, calls-to-action and mobile presentation improved
- Existing SEO settings reviewed and corrected
- One revision, handover and 7 days of support
Full Redesign
Best for a website where the structure, messaging or functionality needs reconsidering — not simply the appearance.
- New sitemap, navigation and customer journey
- Agreed pages restructured and fully redesigned
- Messaging and content hierarchy reworked
- New features or integrations included
- Private rebuild while your current site stays live
- Technical SEO, URL mapping and redirects managed
- Two revisions, training and 14 days of support
Not sure how much needs to change?
You don’t need to diagnose the website yourself. We’ll review what you have, identify whether the problem is primarily visual or structural and recommend the most appropriate level of work.
You’ll receive a clear scope, timeline and fixed-price quote before anything begins.
What Our Clients Say
⭐⭐⭐⭐⭐
“Absolutely stellar experience with Hot Lizard Designs. Kati helped me redesign my website….. I couldn't be happier with how it all turned out, my website looks 10x more professional with the redesign!”
JD Pevateaux
SherpAS, USA
⭐⭐⭐⭐⭐
“We cannot recommend Hot Lizard Designs enough! Kati was amazing from start to finish, ensuring everything went smoothly. Her attention to detail and dedication made the whole process effortless, and we couldn’t be happier with the service provided.”
Richard Gilks
TOTAL Plumbing & Gas, Perth, Australia
⭐⭐⭐⭐⭐
“Our website was re-designed by Hot Lizard Designs and looks stunning. Kati had the patience to listen attentively to our requests and made sure all our needs were covered. I would happily recommend her to someone in need of a new, modern website.”
Martha Felix
Sarria UK
See The Transformation
Real Clients. Real Results.
A redesign should do more than change the colours and fonts. It should make the website easier to understand, easier to use and much more representative of the business behind it.
⭐⭐⭐⭐⭐
“Working with Kati and Hot Lizard was awesome! Incredibly responsive, very efficient and an exceptional communicator. What was taking me weeks to sort out she delivered in a few days. Website looks and feels 1st class. Highly recommend Kati!”
James Tracy
Xcelerate Growth Partners, USA
⭐⭐⭐⭐⭐
“Very fast and prompt. Was able to implement the design I wanted and improve upon it. Highly recommended!”
Eric Dittelman
Mindreader & Entertainer, USA
More than a visual makeover.
Your website doesn’t necessarily need more animation, more content or more features. It needs the right information, presented in the right order, with a design that supports the quality of your business.
The exact work will depend on whether you choose a Refresh or Full Redesign, but every recommendation will have a clear purpose.
Strategic Visual Direction
Typography, colours, imagery, spacing and layout are refined to create a more polished and cohesive online presence - one that feels aligned with the business you are today.
Mobile Experience
Your website is carefully reviewed across mobile, tablet and desktop. Everything is refined to create a professional and easy-to-use experience on every screen.
SEO Review and Protection
Existing SEO settings are reviewed, valuable URLs retained and redirects added where needed to protect your search visibility.
Clearer Customer Journey
Navigation, content hierarchy and calls to action are reviewed so visitors can understand what you offer, find the information they need and take the next step without unnecessary friction.
Training & Ongoing Support
Full Redesign includes personalised training and 14 days of support. Refresh includes handover and seven days of support. Ongoing help is available whenever needed.
A clear redesign process.
Whether your website needs a focused refresh or a complete rebuild, you’ll always know what is happening and what comes next.
STEP 1
Audit & Planning
We review your site, identify the biggest opportunities, and send a fixed-price quote. A 50% deposit secures your slot.
STEP 2
Redesign & Build
Your site is rebuilt with better structure, layout, and messaging. You'll get a private preview link to review progress.
STEP 3
Refinement & Launch
Two revision rounds, then launch — with technical checks, training, and 14 days of post-launch support.
Frequently Asked Questions
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It depends on the scope of your project, but most redesigns are completed within two weeks. You'll receive a clear timeline as part of your project scope before any work begins — so there are no surprises.
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It's a common concern, and an honest one. Some fluctuation in rankings can occur after any website change — but this is usually temporary, and the improvements made during a redesign (faster load times, better structure, optimised page titles and meta descriptions) are designed to strengthen your SEO over time, not undermine it.
To protect what you've already built, existing URLs and content are preserved wherever possible, and proper 301 redirects are set up where structural changes are needed.
If you're already tracking your site through Google Analytics or Google Search Console, you'll be well-placed to monitor performance before and after — and see the improvements take effect.
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No, we maintain all existing URLs to preserve your SEO. If any changes are necessary, we set up proper 301 redirects.
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They're migrated in full, including images, formatting, and comments (if enabled).
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We review all custom code. Some coding can be migrated over to 7.1, other coding can be replaced with native 7.1 design features.
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Admin access to your current Squarespace site
Any brand updates (new logo, colors, fonts)
Content changes or additions (if any)
Goals for the refresh (what's not working currently?)
Don’t have everything yet? We’ll help guide you.
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What if I only need minor updates, not a full redesign? If your site just needs a refresh rather than a full rebuild, that's worth discussing on the strategy call. Smaller update packages are available depending on scope. You'll receive an honest assessment of what your site actually needs — not an oversell.
Feel confident sharing your website again.
Sometimes the business moves forward while the website gets left behind.
If your website feels slightly out of step with the business you’ve built, that is usually a sign it’s time.
The first step is a relaxed, no-pressure conversation about where your website stands and what would move it forward.