Squarespace Redesign & Optimisation
Your business has evolved. Your website should too.
You’ve built something solid. Your reputation is strong. Your services have evolved.
But your website? It’s still telling the story of where you were a few years ago.
A strategic Squarespace website redesign isn’t about making things look prettier. It’s about making your value clearer, your messaging stronger, and the decision to work with you easier.
Hot Lizard Designs is led by Kati, a Perth-based Squarespace expert, working with established businesses across Australia, the US and the UK. Every redesign is handled personally — from audit through to launch — ensuring clarity, consistency and attention to detail throughout.
That personal approach is what makes the difference.
This Squarespace redesign service may be the right fit if:
You built your site yourself — and it did the job at the time, but it no longer reflects the quality of your work
You hesitate slightly before sending someone your website link
You’re rebranding and your online presence needs to catch up
You have strong content buried under a design that isn’t doing it justice
You’re planning a Squarespace 7.0 to 7.1 migration and want it done properly
You’re an established business ready for a website that matches your current level
REAL CLIENTS. REAL RESULTS
See The Transformation
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“Working with Kati and Hot Lizard was awesome! Incredibly responsive, very efficient and an exceptional communicator. What was taking me weeks to sort out she delivered in a few days. Website looks and feels 1st class. Highly recommend Kati!”
James Tracy
Xcelerate Growth Partners, USA
What’s Included in Your Squarespace Website Redesign:
Strategic Visual Redesign
Your site is rebuilt around clarity and flow — not just aesthetics.
Clear navigation. Focused messaging. Thoughtfully positioned calls-to-action.
Every page is structured so visitors understand exactly what you do, who it’s for, and what to do next — without friction.
Performance & Technical SEO
Improved load times. A seamless mobile experience. Clean page titles and meta descriptions. Proper image optimisation.
The technical foundations are refined so your Squarespace website redesign performs as well as it looks — especially on mobile, where most visitors now browse.
Content Migration & SEO Protection
One of the biggest concerns business owners have is: “Will I lose my Google rankings if I redesign?”
Your existing content and URLs are preserved wherever possible. If structural changes are needed, proper 301 redirects are implemented to protect the search visibility your site has already earned.
A redesign should strengthen your presence — not reset it.
Squarespace 7.0 to 7.1 Migration
If you're still on Squarespace 7.0, your redesign includes a complete migration to Squarespace 7.1 Fluid Engine.
This isn’t a surface-level update. It’s a structured rebuild inside the newer framework — keeping what works, improving what doesn’t, and making your site easier to manage long term.
If you're unsure how a Squarespace 7.0 to 7.1 migration works, it’s handled seamlessly as part of your redesign.
Training & Ongoing Support
You’ll receive a personalised training session so you feel confident managing your updated site.
Prefer to stay hands-off? Ongoing support is available whenever you need it.
The Process
Step 1 - Audit & Planning
We review your current site — what’s working, what’s holding it back, and where the biggest improvements can be made.
You’ll receive a clear scope, timeline and fixed-price quote.
A 50% deposit secures your project slot.
Step 2 - Redesign & Build
Your site is strategically rebuilt with improved structure, modern layout and refined messaging.
Content is migrated carefully. SEO value is protected. Performance is optimised.
You’ll receive a private preview link to review progress and provide feedback.
Step 3 - Refinement & Launch
Two structured revision rounds ensure everything feels aligned.
Then we launch — with final technical checks, go-live support, your training session and 14 days of post-launch support included.
Investment
Squarespace website redesigns start from $2,950 + GST.
Final investment depends on:
Number of pages
Site complexity
Whether a full Squarespace 7.0 to 7.1 migration is required
Additional functionality or integrations
You’ll receive a clear scope, timeline, and fixed price before any work begins.
If you’ve been researching how much a Squarespace redesign costs, the honest answer is: it depends on scope — but transparency comes first.
What Our Clients Say
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“Look no further than Kati for your Squarespace web redesign and set up. Kati was incredible to work with, understood and carried out all my very non-tech-savvy requests and also had excellent suggestions herself. Nothing was a hassle, every edit responded to and very quick turnaround! Extremely happy.”
Johanna Medlyn
St. Arnaud Physio, Australia
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“We cannot recommend Hot Lizard Designs enough! Kati was amazing from start to finish, ensuring everything went smoothly. Her attention to detail and dedication made the whole process effortless, and we couldn’t be happier with the service provided.”
Richard Gilks
TOTAL Plumbing & Gas, Perth, Australia
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“Our website was re-designed by Hot Lizard Designs and looks stunning. Kati had the patience to listen attentively to our requests and made sure all our needs were covered. I would happily recommend her to someone in need of a new, modern website.”
Martha Felix
Sarria UK
Frequently Asked Questions
Have questions? Here are the answers we get most often about our redesign process:
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It depends on the scope of your project, but most redesigns are completed within two weeks. You'll receive a clear timeline as part of your project scope before any work begins — so there are no surprises.
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It's a common concern, and an honest one. Some fluctuation in rankings can occur after any website change — but this is usually temporary, and the improvements made during a redesign (faster load times, better structure, optimised page titles and meta descriptions) are designed to strengthen your SEO over time, not undermine it.
To protect what you've already built, existing URLs and content are preserved wherever possible, and proper 301 redirects are set up where structural changes are needed.
If you're already tracking your site through Google Analytics or Google Search Console, you'll be well-placed to monitor performance before and after — and see the improvements take effect.
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No, we maintain all existing URLs to preserve your SEO. If any changes are necessary, we set up proper 301 redirects.
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They're migrated in full, including images, formatting, and comments (if enabled).
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We review all custom code. Some coding can be migrated over to 7.1, other coding can be replaced with native 7.1 design features.
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Admin access to your current Squarespace site
Any brand updates (new logo, colors, fonts)
Content changes or additions (if any)
Goals for the refresh (what's not working currently?)
Don’t have everything yet? We’ll help guide you.
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If you're looking to update branding elements, add new functionality (like booking software), or make content changes to your existing site, our Website Edits & Maintenance service is a better fit.