Squarespace Redesign & Optimisation
Your business has evolved.
Your website should too.
You’ve built something solid. Your reputation is strong. Your services have evolved.
But your website is still telling the story of where you were a few years ago.
A strategic Squarespace redesign isn’t simply about making things look prettier. It’s about making your value clearer, your messaging stronger and the decision to work with you easier.
Every redesign is personally handled by Kati, a Perth-based Squarespace Expert working with established businesses across Australia, the US and the UK.
From the initial review through to launch, you’ll work directly with the person designing and building your website - ensuring clarity, consistency and close attention to detail throughout.
Official Squarespace Expert
10+
YEARS EXPERIENCE
500+
WEBSITES DESIGNED WORLDWIDE
180+
5* REVIEWS ACROSS PLATFORMS
Is your website holding your business back?
This Squarespace redesign service may be the right fit if:
You built the website yourself and it did the job at the time, but it no longer reflects the quality of your work
You hesitate slightly before sending someone your website link
Your business has rebranded or evolved and your online presence needs to catch up
You have strong content buried under a design that isn’t doing it justice
Visitors struggle to understand your services or know what to do next
You’re an established business ready for a website that matches your current level
Not currently using Squarespace 7.1?
If you’re moving from WordPress, Wix, Google Sites or Squarespace 7.0, see the Website Migration service.
If you don’t have a website yet, explore the New Website packages.
Keep what works.
Rebuild what's holding you back.
Refresh
Best for a structurally sound website where the content and functionality still work, but the design no longer reflects the business.
- Up to five existing pages visually refreshed
- Existing structure, content and functionality retained
- Typography, colours, imagery and layouts refined
- Navigation, calls-to-action and mobile presentation improved
- Existing on-page SEO settings reviewed and corrected
- One revision, handover and 7 days of support
Full Redesign
Best for a website where the structure, messaging or functionality needs reconsidering — not simply the appearance.
- Website audit and revised sitemap, navigation and customer journey
- Agreed pages restructured and fully redesigned
- Existing messaging and content hierarchy reviewed and refined
- Agreed features and standard integrations incorporated
- Private rebuild while your current site stays live
- Existing SEO settings, URL mapping and required redirects managed
- Two revisions, personalised training and 14 days of support
Choose between a focused visual refresh or a complete strategic redesign, depending on how much needs to change.
Final pricing depends on the number of pages being redesigned, the extent of the content changes and any custom code, integrations or additional functionality required. You’ll receive a clear fixed-price quote before work begins.
Not sure how much needs to change?
You don’t need to diagnose the website yourself. We’ll review what you have, identify whether the problem is primarily visual or structural and recommend the most appropriate level of work.
You’ll receive a clear scope, timeline and fixed-price quote before anything begins.
What Our Clients Say
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“Absolutely stellar experience with Hot Lizard Designs. Kati helped me redesign my website….. I couldn't be happier with how it all turned out, my website looks 10x more professional with the redesign!”
JD Pevateaux
SherpAS, USA
⭐⭐⭐⭐⭐
“We cannot recommend Hot Lizard Designs enough! Kati was amazing from start to finish, ensuring everything went smoothly. Her attention to detail and dedication made the whole process effortless, and we couldn’t be happier with the service provided.”
Richard Gilks
TOTAL Plumbing & Gas, Perth, Australia
⭐⭐⭐⭐⭐
“Our website was re-designed by Hot Lizard Designs and looks stunning. Kati had the patience to listen attentively to our requests and made sure all our needs were covered. I would happily recommend her to someone in need of a new, modern website.”
Martha Felix
Sarria UK
See The Transformation
Real Clients. Real Results.
A redesign should do more than change the colours and fonts. It should make the website easier to understand, easier to use and much more representative of the business behind it.
⭐⭐⭐⭐⭐
“Working with Kati and Hot Lizard was awesome! Incredibly responsive, very efficient and an exceptional communicator. What was taking me weeks to sort out she delivered in a few days. Website looks and feels 1st class. Highly recommend Kati!”
James Tracy
Xcelerate Growth Partners, USA
⭐⭐⭐⭐⭐
“Very fast and prompt. Was able to implement the design I wanted and improve upon it. Highly recommended!”
Eric Dittelman
Mindreader & Entertainer, USA
More than a visual makeover.
Your website doesn’t necessarily need more animation, more content or more features. It needs the right information, presented in the right order, with a design that supports the quality of your business.
The exact work will depend on whether you choose a Refresh or Full Redesign, but every recommendation will have a clear purpose.
Strategic Visual Direction
Typography, colours, imagery, spacing and layout are refined to create a more polished and cohesive online presence - one that feels aligned with the business you are today.
Mobile Experience
Your website is carefully reviewed across mobile, tablet and desktop. Everything is refined to create a professional and easy-to-use experience on every screen.
SEO Review and Protection
Existing SEO settings are reviewed, valuable URLs retained wherever possible and redirects added where changes are required, helping to protect the search visibility you have already built.
Clearer Customer Journey
Navigation, content hierarchy and calls to action are reviewed so visitors can understand what you offer, find the information they need and take the next step without unnecessary friction.
Training & Ongoing Support
Full Redesign includes personalised training and 14 days of support. Refresh includes handover and seven days of support. Ongoing help is available whenever needed.
A clear redesign process.
Whether your website needs a focused refresh or a complete rebuild, you’ll always know what is happening and what comes next.
STEP 1
Review & Planning
We review your website, identify the main opportunities and recommend the appropriate level of work. You’ll receive a clear scope, timeline and fixed-price quote. A 50% deposit secures your project.
STEP 2
Redesign
The agreed visual updates or full redesign will be completed, with a private preview provided wherever the scope requires it. You’ll be able to review the work and provide feedback before the changes are finalised.
STEP 3
Refinement & Completion
The revision round or rounds included in your package will be completed before final checks and sign-off. You’ll then receive the handover, training and post-project support included with your chosen service.
Frequently Asked Questions
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The exact timeframe depends on the size and scope of the website, but most redesigns are completed within approximately two weeks. You’ll receive a confirmed timeline before the project begins.
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Refresh is intended for a website with sound content, structure and functionality that primarily needs visual and mobile improvements.
Full Redesign is appropriate when the navigation, page structure, messaging, customer journey or functionality also needs to change. You do not need to determine this yourself - we review the website and recommend the most appropriate option.
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For a Full Redesign, the replacement website is prepared privately while your existing website remains live. Nothing is launched until you have reviewed and approved the new version.
The process for a Refresh depends on the changes required and will be confirmed in your project scope.
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Some fluctuation is possible whenever a website’s structure, content or design changes. Existing URLs and SEO settings will be reviewed, valuable page addresses retained wherever possible and 301 redirects added where URLs need to change.
These steps help protect your existing search visibility, although no designer can guarantee that rankings will remain exactly the same.
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Existing URLs will remain unchanged wherever they still make sense. If the new structure requires a page address to change, a permanent 301 redirect will be added so visitors and search engines are sent to the appropriate new page.
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Existing blog posts will generally remain in place unless your agreed scope includes reorganising, updating or removing them. If substantial blog work is required, it will be identified and included in your fixed-price proposal before work begins.
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Existing custom code, forms and third-party integrations will be reviewed as part of the project. Compatible features can be retained or updated, while anything that requires replacement or additional work will be discussed before the scope and price are confirmed.
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You’ll need to provide access to your current Squarespace website, details of what is no longer working for you and any updated branding, copy, imagery or business information you want included.
You do not need to arrive with a completed redesign plan. Part of the initial review is identifying what should remain, what needs improvement and the most practical way forward.
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If you only need a few content changes, a new page, design adjustments or help fixing a specific issue, the Website Updates service may be more appropriate. You’ll receive an honest recommendation based on what the website actually needs.
Feel confident sharing your website again.
Sometimes the business moves forward while the website gets left behind.
If your website no longer represents the quality of your business, the first step is a free, no-obligation conversation about what is working, what needs to change and the most appropriate way forward.