Why Choose Squarespace for Your Business Website?

From a specialist who's built 500+ websites on it since 2013.

Choosing a website platform shouldn't be complicated — but with so many options, it's easy to end up on the wrong one, spending more time managing your website than running your business.

Here's why Squarespace consistently works best for the businesses we build for.

Icon of a computer monitor displaying coding or programming symbols.

It looks professional without needing a developer

Squarespace is genuinely easy to use — an intuitive editor with beautifully designed templates that work for complete beginners and experienced designers alike. For small business owners, that means you can make updates yourself after launch, confidently, without needing to call anyone.

That said, there's a real difference between a DIYer and a specialist who knows exactly how to make the platform perform. The 500+ websites we've built show what Squarespace looks like in the right hands. View Portfolio

Hand holding a smartphone with a checkmark on the screen, inside an orange circle.

It's built for how people browse today

Every Squarespace template is fully responsive — your website looks and works beautifully on mobile, tablet, and desktop without any extra effort. Given that most visitors now browse on their phones, this isn't a nice-to-have. It's essential.

Document with shield and checkmark, secured with padlock, inside an orange circle.

All-in-One Platform — No Technical Headaches

Squarespace includes everything you need to get online and stay online:

  • Reliable hosting and built-in security

  • Custom domain registration / connect your own domain

  • Free SSL certificate

  • 24/7 customer support

  • Automatic updates and backups

No plugins to manage. No security patches to install. No surprise tech headaches or monthly maintenance fees.

For anyone who's spent time wrestling with WordPress updates and plugin conflicts, that simplicity makes a noticeable difference from day one.

Shopping cart icon inside an orange circle.

It sells, books, and markets for you

For service-based businesses, Squarespace goes well beyond a brochure website:

  • Take bookings and appointments through Acuity Scheduling

  • Sell services, courses, memberships, or digital products

  • Process payments securely online

  • Run email campaigns directly from the platform

  • Set up subscriptions, gift cards, and more

Everything your business needs to attract enquiries and get paid — without needing separate tools for each.

Icon of a location pin with the text 'SEO' inside, surrounded by an orange circle.

Smart Marketing & SEO Tools

Squarespace helps your site get discovered and stay connected:

  • SEO-friendly structure so Google can find and rank your pages

  • Social media integrations to keep your online presence consistent

  • Built-in blog for content marketing and long-term search visibility

  • Analytics to track visitor activity, enquiries, and sales

The tools are there — but a site built with SEO strategy from the ground up performs on a different level entirely. Every Hot Lizard Designs website is built with that in mind from day one.

MKLC Training went from invisible on Google to averaging 800 monthly clicks. McGrath Benchtops filled their project calendar in their quietest month. View Case Studies

Ready to see what Squarespace can do for your business?

The first step is a relaxed, no-pressure conversation about what you need and what's possible. Or see it in action first and view our portfolio.