Altschwager Kenneally

🔍 CASE STUDY - Altschwager Kenneally 🔍

The owners had originally set up their website using Squarespace and sought assistance to refine their initial design and content for an improved user experience. To enhance the website's appeal and navigation, several design elements were customized.

The Home page was meticulously crafted to showcase each winery/range, utilizing a parallax scrolling full-width image. This dynamic feature captivates visitors while seamlessly guiding them through different sections. Replicating these images on individual winery pages not only maintains visual consistency but also encourages exploration across the site. Inclusion of wineries in the drop-down menu ensures easy access to all sections of the website.

Given the emphasis on full-width images, specific customization was required for mobile responsiveness. Custom coding was implemented to ensure that images displayed entirely on mobile devices, enhancing visual continuity and user engagement. Particularly crucial was adapting the hero image on the Home page featuring Australia and New Zealand, as well as the Our Story page to ensure complete visibility of the entire team on smaller screens.

Furthermore, custom coding was utilized to optimize the footer layout. By reducing the size of information and the logo, scrolling became more intuitive and convenient for visitors. This meticulous attention to detail in design elements not only improves the aesthetics of the website but also significantly enhances the overall user experience.

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