MKLC Training – From Invisible to 800+ Monthly Google Clicks

UK-based training provider goes from outdated website to search engine powerhouse.

The Results

📊 800+ Google clicks per month (May 2024)

📈 700+ Google clicks per month (May 2023)

🎯 Sustained growth trajectory toward 900+ clicks

⏱️ 26+ potential students finding them daily through organic search

The Challenge

MKLC Training, a UK-based provider of accredited teaching qualifications, was invisible online. Their outdated website wasn't ranking in search results, making it nearly impossible for potential students to discover their courses organically.

Despite offering quality accredited qualifications, they were losing students to competitors who simply showed up first on Google.

They needed more than a pretty website - they needed to be found.

The Approach

We rebuilt their digital presence from the ground up on Squarespace, with strategic SEO woven into every page:

Strategic Foundation:

• Complete site architecture redesign for search visibility

• Conversion-optimized navigation and user journey

• Technical SEO implementation across all pages

• Content structure designed for both users and search engines

Business-Critical Features:

• E-commerce for streamlined online enrolments

• Integrated chat for instant support, reducing inquiry abandonment

• Verified review integration for trust-building

• Custom course filtering for easy discovery

Content Strategy:

• Podcast series making research findings accessible (content marketing for SEO)

• Student testimonials strategically placed

• Action research project library (long-tail keyword opportunities)

The Impact

Within 12 months, MKLC Training went from search invisibility to consistent top-tier performance:

• May 2023: Breakthrough to 700 clicks/month

• May 2024: Sustained 800+ clicks/month

• Current: Tracking toward 900 clicks/month

What this means in practice:

800 clicks per month = 26+ qualified prospects every day finding MKLC through organic search instead of paid ads. At even a conservative 2% conversion rate, that's 480+ course enquiries per year from Google alone - enquiries they weren't getting before.

For an online training provider, this kind of organic visibility is transformative.

Every click represents someone actively searching for teaching qualifications - high-intent traffic that converts.

Technical Features:

The website includes:

• Integrated live chat feature

• Animated achievement counters

• Custom course filtering system

• Embedded independent review software

• Podcast series integration

• E-commerce with custom enrolment forms and discount codes

• Custom icons and curated imagery

But these features support the real goal: getting found by the right people and converting them into enrolled students