MKLC Training – From Outdated Website to Online Enrolment Platform

UK training provider transforms their website into a student-generating platform.

The Results

📈 More students discovering MKLC through Google
Improved search visibility helps prospective students find courses when they are actively looking.

🎓 Streamlined online enrolment process
Students can explore courses, choose payment options, and complete enrolment online.

⏱️ Reduced admin time for the MKLC team
Online forms, payments, and instant answers through live chat reduce manual enquiries and follow-up.

⭐ A website that builds trust and confidence
Clear course information, testimonials, and reviews help students make informed decisions.

The Challenge

MKLC Training has been delivering accredited teacher training qualifications since 1988. HLD first redesigned their website in 2013 and have continued supporting their digital growth ever since.

As MKLC evolved, they needed a website that gave them more control over their content, reflected their updated brand, and made it easier for students to enrol online.

The existing website provided information, but the enrolment journey still relied heavily on manual enquiries and administration.

They needed a website that could do more — attract potential students, answer their questions, and guide them smoothly from course discovery through to enrolment.

The Approach

The website was redesigned on Squarespace to give MKLC a flexible platform they could manage and grow, while introducing new functionality to support both students and the team.

Improved Student Experience

• Clearer course structure and navigation

• Easier qualification discovery

• Strategic content layout to support student decision-making

• Student testimonials and reviews integrated throughout

Simplified Enrolment & Administration

• Online enrolment forms

• Integrated payment processing

• Flexible payment plans

• Discount codes

• Automated online payments to reduce manual processing

Removing Barriers to Enquiry

Choosing a teaching qualification is a big decision. Features such as live chat provide immediate support for prospective students, helping answer questions quickly and reducing hesitation before submitting a contact form.

The Impact

The redesigned website has become an important part of MKLC's student recruitment process.

Prospective students can now:

✓ Find relevant courses through search
✓ Understand their options clearly
✓ Get immediate answers to questions
✓ Select payment arrangements that suit them
✓ Complete enrolment online without unnecessary back-and-forth

A recent student highlighted the website as "easy to read" and "packed with information", completing their enrolment and payment entirely online without needing to contact MKLC.

For MKLC, the website is no longer just an information resource — it actively supports student enquiries, reduces administration, and makes the enrolment process easier for everyone.

Technical Features:

The website includes:

• Squarespace website redesign

• SEO-focused content structure

• Custom course filtering system

• Online enrolment forms

• Integrated payment processing

• Flexible payment plans

• Discount codes

• Live chat integration

• Independent review integration

• Podcast integration

• Custom icons and curated imagery

A website designed to help MKLC attract, inform, and enrol more students.