Data Futurology

🔍 Case Study - Futurology 🔍

The company website was already built on Squarespace, with smaller satellite Squarespace sites to promote individual webinar series. The original site had a black background throughout and content was not displayed in a logical manner, making it difficult to read and confusing for visitors to find what they wanted. Several links also took visitors off the main site to register for webinars on different sites.

Hot Lizard Designs recommended consolidating all of the sites so that everything was under one roof. Not only does this make it easier for admins to maintain the site moving forward, but improves the visitor experience and increases engagement with cross-promotion opportunities, as all webinars and podcasts are displayed clearly for visitors to register / subscribe in order to access content.

A third party integration was used as a payment gateway for restricted content, and the site infrastructure was built to allow company admins to easily update the site with new podcasts and webinars. The imagery used throughout the site was sourced by Hot Lizard Designs - the company did not want a traditional ‘tech’ look, and the new image conveys ‘digital’ in a contemporary way that fits with the company logo colours.

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