How to Sell Squarespace Products on Instagram
How to Sell Squarespace Products Through Instagram Shopping
If you’re already using Instagram to connect with your audience, why not make it even easier for them to shop your products? With Squarespace’s integration with Instagram Shopping, you can tag physical products directly in your Instagram posts and stories — making your feed not just beautiful, but shoppable.
What Is Instagram Shopping?
Instagram Shopping allows you to tag products from your Squarespace store in your Instagram content. When someone taps on a tagged product in your post or story, they’ll see a product detail page and a “View on Website” button that takes them straight to your online store — without ever leaving the Instagram app.
It’s a seamless experience for your customers and a powerful tool for you. You're reaching people where they’re already spending time, showcasing your products in action, and turning casual scrollers into loyal customers.
Why Use Instagram Shopping with Squarespace?
Here are just a few reasons to connect your Squarespace site with Instagram Shopping:
Reach a wider audience who already follow and engage with your content.
Make your content shoppable — no more “link in bio” workarounds.
Track performance using Squarespace’s built-in analytics to see which products and posts drive the most traffic and sales.
It’s not just convenient — it’s smart marketing.
What You’ll Need to Get Started
To enable Instagram Shopping with Squarespace, there are a few things you’ll need to have in place first:
A Squarespace website on a Commerce Basic or Advanced plan
Physical products listed in your Squarespace store
An Instagram Business Account
A Facebook Page connected to your Facebook Business Manager
The same Facebook Page linked to your Instagram Business profile
These connections allow Squarespace to sync your product catalog with Facebook’s Commerce Manager, which powers Instagram Shopping.
The Setup Process
Connect your Squarespace store to Facebook Commerce Manager using the built-in integration tools available in your Squarespace settings.
Submit your store for review by Instagram. This usually takes a few days.
Once approved, you’ll receive a notification in the Instagram app letting you know that Shopping is now available.
From there, you’ll be able to tag products in new posts, stories, and even go back to tag older content. Your followers can explore, tap, and purchase — all in just a few clicks.
Final Thoughts
Instagram Shopping is a simple but powerful way to boost your online sales by making your social media posts instantly shoppable. With Squarespace handling the website and product catalog, and Instagram bringing the audience, it’s a win-win integration that helps you grow your business where it matters most — in your customers’ hands.
If you're ready to take your online store to the next level, make sure you're on the right Squarespace plan and follow the setup steps. Then sit back, post, and watch your shop come to life on Instagram.
Ready to Turn Browsers Into Buyers?
Your Instagram might be stunning — but without a professional Squarespace website to back it up, you could be missing out on sales. If you're ready to create a beautiful, user-friendly online store that gives your followers the confidence to shop, let’s chat.
Contact us today to get a Squarespace website designed to match your brand and turn your social media presence into real business growth.