How to Improve the UX on Your Squarespace Site
A well-designed Squarespace site can still lose visitors if it's confusing to use. Good user experience isn't just about aesthetics — it's about making sure people can find what they need, trust what they see, and actually take action.
Here are the things worth focusing on:
Keep the layout clean
Cluttered pages overwhelm people. Give your content room to breathe — white space isn't wasted space, it's what makes everything easier to read and scan. If a visitor lands on your page and can't immediately tell what you do or where to go next, that's a problem worth fixing.
Navigation should be obvious
Your menu isn't the place to get clever with naming. Use clear, descriptive labels and keep the structure logical. If your site has a lot of content, a search bar or dropdown menus can help — but the goal is that a first-time visitor shouldn't have to think too hard.
Test it on mobile
Most people will find your site on their phone. Squarespace templates are responsive by default, but that doesn't mean they're automatically optimised. Check how your pages actually look on a small screen — font sizes, button spacing, image crops. What works on desktop often needs tweaking for mobile.
Images are usually the culprit for slow load times
Before uploading anything, compress your images. Large files are the most common reason Squarespace sites load slowly, and slow sites lose visitors fast. There are free tools that do this in seconds — it's one of the easiest wins available.
Content needs to do real work
Good design draws people in, but content is what keeps them. Break up long blocks of text, use headings to help people scan, and make sure what you're saying is actually useful to the person reading it. If you wouldn't read it yourself, neither will they.
CTAs should be specific
"Click here" tells people nothing. "Book a free 15-minute call" or "See our Squarespace packages" tells them exactly what they're getting. Every page should have a clear next step — don't leave visitors guessing.
Don't forget accessibility
Alt text on images, readable font sizes, decent colour contrast — these aren't optional extras. They make your site usable for more people, and they're also signals that Google pays attention to.
Ask your actual users
Analytics tell you what people do. Feedback tells you why. A short survey or even just paying attention to the questions you get asked regularly can reveal gaps in your site that you'd otherwise never notice.
UX is never really finished — it's something you revisit as your business changes and as you learn more about what your visitors actually need. But getting the basics right makes a significant difference to how long people stay, whether they come back, and whether they trust you enough to reach out.
If your Squarespace site needs a proper look-over, Hot Lizard Designs works with small businesses and agencies to build sites that actually perform — not just look good in a preview.