How to Choose the Right Colour Scheme for Your Website

The right color scheme can make your Squarespace website feel polished, professional, and instantly “you.” Colors don’t just make things pretty—they influence how people feel about your brand and whether they take action.

At Hot Lizard Designs, we chose orange as our signature color because it’s energetic, creative, and welcoming - perfect for showing that we design websites quickly, but with personality. Your colors should do the same for you: represent who you are and make your ideal customers feel right at home.

Here are some easy tips to help you pick the perfect palette:

1. Start with Your Brand Identity

Your website’s colors should reflect your existing brand identity. Many companies have formal brand guidelines, but if you don’t - don’t worry! We often work with just your logo to create a consistent, professional look across every page of your site.

✅ Example: If your logo is teal and charcoal, we’ll pull complementary shades for buttons, backgrounds, and text so everything feels cohesive and on-brand.

2. Think About Your Audience

What appeals to your customers? Bright, bold colors feel fun and modern, while muted shades feel sophisticated and professional.

✅ Example: A wedding photographer might use soft pastels or neutrals for an elegant feel, while a kids’ party business might go for playful oranges, yellows, and blues.

3. Use Color Psychology to Influence Feelings

Colors affect emotions, so choose ones that match the feeling you want people to have when they visit your site:

• Blue → trustworthy, calm (great for consultants or finance)

• Green → fresh, natural (perfect for eco-friendly brands)

• Red → exciting, urgent (ideal for sales or promotions)

• Orange → friendly, creative (yes, this is why we use it!)

4. Use a Color Wheel to Create Balance

A color wheel can help you find combinations that just work.

• Analogous colors (next to each other, like teal and blue) feel harmonious.

• Complementary colors (opposites, like orange and navy) create strong contrast that draws attention to important areas, like buttons or calls to action.

5. Keep It Simple

Too many colors can feel chaotic. Stick to three or four main colors for a clean, professional look.

✅ Tip: On Squarespace, you can set your brand colors in Site Styles so buttons, headings, and backgrounds automatically match—keeping everything consistent without extra work.

The Right Colors Make a Huge Difference

A good color scheme can make your website feel instantly professional and aligned with your brand. Whether you’re bold and quirky or sleek and corporate, your colors should reflect that personality.

Need Help Choosing the Perfect Colors for Your Squarespace Site?

At Hot Lizard Designs, we specialise in creating beautiful, fast Squarespace websites that feel personal to you. Whether you already have strict brand guidelines or just a logo, we’ll create a color palette and design that ties everything together.

✅ Book a free consult today – let’s create a website that feels like you!