Stand Out on Mobile Search with Your Website Favicon
As mobile device usage for internet access continues to grow, Google is enhancing its search features to prioritize websites that are mobile-friendly and provide a seamless user experience. One of the newest updates in mobile Google searches highlights website names more prominently alongside the website's favicon.
A favicon is the small icon displayed in the browser tab — think of Facebook’s blue square with a white "F" or Hot Lizard Designs’ distinctive orange lizard. Though tiny, this image plays a significant role in helping your website stand out in online searches and reinforcing your branding.
Designing an effective favicon usually involves simplifying your original logo to fit within a small square graphic. Because of its size, it’s essential to keep the design clean and minimal so it remains recognizable and clear, even on smaller screens.
Including a well-crafted favicon not only improves your site’s visibility in browser tabs and bookmarks but also strengthens brand consistency. When users see your favicon alongside your website name during a Google search, it builds familiarity and trust, making them more likely to choose your site over others.
A favicon is a small yet powerful asset in your website’s overall branding strategy. Ensuring your favicon is mobile-optimized and aligned with your brand identity can help you stand out in crowded search results and maintain a professional, cohesive online presence.
Here is an example of a mobile display:
One of the primary reasons to include a favicon on your website is to clearly emphasise the source of the information being presented. This small but significant visual cue helps users quickly identify trusted content at a glance. For instance, if you run a blog or aim to ensure that industry news is prominently and accurately promoted, having your company logo displayed next to the link in a browser tab or bookmarks list is an effective way to strengthen brand recognition and credibility.
Favicons play a subtle yet powerful role in reinforcing your brand’s presence across the web, making your content instantly recognisable and encouraging visitors to engage with trusted information.
If you have a Squarespace website and are interested in adding a favicon for the first time, or if you want to update your existing one to better align with your current branding and visual identity, we can help.
Implementing or refreshing your favicon not only enhances your website’s professionalism but also contributes to a cohesive online experience for your audience. Reach out to us to ensure your favicon is optimised and perfectly reflects your brand on every browser tab.