Dustin had an existing Squarespace website, but the layout was confusing and didn't highlight the services and expertise on offer.
HLD put a proposal together to change of layout to improve user experience, customise a new template that reflected the look and feel of the company logo, with additional relevant images and an improved testimonial and blog page displays.
Royalty-free images that evoked writers and writing were used to create a strong visual impact. These images (and fonts) were chosen to match the logo to give a more traditional feel to the site. The testimonials from the existing site were displayed in an easy to read format next to each cover page / writer profile picture, so that visitors did not have to scroll down the entire page to read just one testimonial.