The Importance of Responsive Design for Your Website
Have you ever visited a website on your phone and had to pinch and zoom to read the content?
Or have you ever tried to click a button on a website, only to accidentally click the wrong link because the buttons were too small?
These are just a few examples of the frustrations users experience when a website is not optimized for mobile devices. That's where responsive design comes in. Here are the top 3 reasons why responsive design is so important for your website:
Improved User Experience
With more and more people accessing the internet on their phones and tablets, it's important to ensure that your website is optimized for all screen sizes. Responsive design allows your website to adapt to any device, providing an optimal viewing experience for your visitors. It’s like having a welcoming doormat for online visitors - it invites them in no matter where they are or what device they're using! - increasing site visits and conversions from visitors to customers.
Better SEO
Search engines like Google prioritize websites that are mobile-friendly. Why? People are increasingly using mobile phones and tablets to search online for goods and services because it’s quicker and easier than a desktop computer. If your website isn’t mobile responsive, visitors will quickly click back out of your site and go to a competitor’s website instead. This is called a ‘bounce rate’ . The higher your bounce rate, the more Google thinks your site is irrelevant and therefore starts to show other business websites above your business in search rankings. By implementing a responsive design, (along with relevant content) you can improve your website's search engine rankings and visibility, leading to more organic traffic to your site.
Increased Conversion Rates
A responsive website is more likely to convert visitors into customers. A dated website that is hard to read, with tiny images and dropdown selectors that look they were designed by that IT guy in the 90s isn’t going to convince online visitors that you are a serious business. If you don’t think investing in your online presence is worth it, are your other systems and processes dated as well? Are you still in business? Is your website secure for online visitors to enter details or make purchases? And yes, at the end of the day, looks do matter when it comes to your website. If your website is difficult to use on a mobile device, users are more likely to bounce back to the search results and choose to do business with your competitor. A responsive design ensures that your website is easy to use, regardless of the device being used, which can lead to increased conversions and revenue.
Need help converting your site?
Hot Lizard Designs can create a mobile responsive website that not only looks great across multiple devices, but is also easy to update and maintain moving forward. Contact us to discuss your project or view our packages to see which best suits you.