Owner / Founder Profile
With a BA (Hons) in European Business Management, a MBA, two academic journal publications, and over 20 years' experience working with small businesses, Kati McKeon set up Hot Lizard Designs to cater to the needs of small businesses and their websites.
After discovering that nearly 50% of small businesses in the UK, USA and Australia did not have a website - despite the increase of internet access, searches and e-commerce - Kati focused on this phenomenon for her final MBA dissertation.
An extensive literature review, plus in-depth interviews with small business owners, and an online questionnaire targeted at small business owners worldwide, gave Kati a unique and detailed perspective into the needs and demands of a small business owner when it comes to online marketing, and in particular, website adoption and optimisation.
As such, Kati can use her skills and expertise to help small businesses get online with their first website, or even improve their existing websites, by creating a visually beautiful website that captures the feel of the company, as well as delivering a clean user experience so visitors can find the information they need quickly and easily - helping you convert those visitors to more enquiries and sales!